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🔎👀 (Lesson 3) Understanding SEO Keywords

View this email in your browser Understanding SEO Keywords. Let's do This! Guess how many searches Google handles every day. Any ideas?  Well, Google handless 3.8 million searches per minute on average across the globe. That comes out to 228 million searches per hour. A big portion of those searches are performed using words and phrases that people type into Google. In an SEO context, those words and phrases that people type into Google to find content that is relevant to what they are looking for are called keywords.   Keywords are how people find your site on Google. (more about this in today's lesson) You can't be seen until you learn to see, though (also the title of an excellent book by Seth Godin).  So, your job as a webmaster trying to boost online visibility with SEO is to understand WHAT words your potential customers use to search for services/products like the ones you provide.  The way to tap into that is through keyword research.  Keyword research will help you better understand your target market so that you can create stronger content that caters to them.  It will also help you avoid making two big mistakes that most SEO-beginners make:  Going after keywords that are super competitive.  Optimizing for keywords that very few people search for.  If you're starting a site, you want to incorporate keywords that aren't competitive but still get a lot of searches.  What does it mean to get a lot of searches? How do you find keywords that aren't too competitive (meaning: your site can actually rank for them)? Read Chapter 3 and find out.  You can't do SEO and build strong content without understanding SEO keywords. This portion of the guide is critical to how successful you will be with SEO moving forward.  Take your time reading. Let the information sink in.  The next chapter from the guide will focus on content optimization, but it's important to build your knowledge on SEO keywords before we dive into that.  Everything will make more sense that way.  Keep learning. Keep Ranking,  Irina, Head of Marketing at Squirrly.   Software for the Next Queens and Kings of the WWW. Each software sparks with power that was only beheld by giant corporations a decade ago... and each software puts that kind of power in your hands, so that you may rise to Victory. Read our Blog >> YouTube Twitter Instagram Spotify Facebook LinkedIn Medium Website The Squirrly Software is the heir and successor to the King Makers of old. Silently dictating who will be the next Queens and Kings of the www, Squirrly awaits new challengers like you to pick it up and seize the power. Each software sparks with power that was only beheld by giant corporations a decade ago... and each software puts that kind of power in your hands, so that you may rise to Victory. Strive. Learn. Grow. Give it your all and remember that you are in the company of other queens and kings: Ann Handley, Sarah Arrow, Kim Beasley, Brian Dean, Neil Patel, HubSpot, WPengine, Kinsta, Elegant Themes, Microsoft, BBC. Every audience and every niche needs a King. Content is NOT king. You are. Our apprentice and master King Makers work their silent craft in London (United Kingdom), Valencia (the Kingdom of Spain), Cologne (Germany) and Cluj-Napoca (Transylvania). Proudly registered in the United Kingdom, since 2012. We offer insanely great marketing software to 6,455 Subscription-Paying Customers in over 90 countries. Copyright © 2020 Squirrly, All rights reserved. Hey, you are a user of Squirrly, the only tool that helps you optimize content and measure its success. For both humans and search engines. Our mailing address is: Squirrly 20-22 Wenlock Road London, England N1 7GU United Kingdom Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.