Is Keyword Planner a Great Tool? Yes, if you're planning to buy ads on search engines, that's what you need to use. However, it has nothing to do with SEO. It's that one thing in search engine optimization that only few people ever get right. Many great SEOs like Neil Patel, Brian Dean and the blog: ViperChill warn against the typical SEO usage of the keyword planner. Even on their landing page (you can see an image in this article) you can see that they've created it 100% for advertisers. Squirrly SEO has very advanced algorithms and data sources which have been created for the specific purpose of serving organic content that matches the user's intent, when the user searches on Google. In Squirrly, the search volume is shown for: "keyword" (exact match), NOT for keyword (broad). The keyword planner from Google is not to be used for SEO purposes because it offers keyword info to be used in search advertising, not in organic. Therefore, they show volumes for broad searches and sometimes even similar, because those are SERPs where they could also show your ad, even though it's not 100% your exact match keyword. See the full story of using Squirrly SEO vs Google Keyword Planner for the purpose of getting Organic (aka. not-paid) Traffic to your pages. Give it a good read. |
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