It Started with a Movement. Color decisions (finally revealing the answer to what people kept asking us since September 2013 when we switched to this logo): When we first started the Squirrly Company 5 years ago, what do you think we set out to build? - was it a generic plugin for WordPress? NO. It was not. And thankfully we haven't done that. Neil Patel agrees with me on this (in his own words). - then what was it? It was a Personal Assistant, Mentor and Coach for Digital Marketing. Yes, here is where the SEO Live Assistant from Squirrly and also our Settings Assistant have their roots. At Squirrly we don't just want to create a software for SEO. We want you to have a personal assistant which guides you through everything you need to do to go from "Never Found" to "Always Found" on the first page of Google. You see? I'm not very sure that just a simple seo plugin could ever help you with that. We've joined the "Think Different" mentality and movement because I do not want our mind to be limited by virtual boundaries that would naturally be set within our minds if we were to pursue the path of just building simple SEO software. It was September 2013 when we decided that. It was during that month that we switched our logo to the Squirrly SEO product logo that you know today. And we sure ain't changing it. This logo reminds us that we need to keep thinking differently if we are to offer you the best possible solution of getting your pages to always be found on the first page of Google. Back in 2013, we were the only ones building a software where you got weekly SEO Audits and progress reports. But not just basic crawling errors. Like full audits, sent weekly, for: blogging activity, traffic, SEO site structure, Social Media (if we want to improve your visibility we need to improve your social game as well), Links, Authority. We would have never reached a point where we would give you such a complex audit on a weekly basis if we had stuck to traditional features. Apparently we were right. We were doing great things, because nowadays most SEO software comes packed with similar audits. By thinking differently about what we can offer you according to your needs, we have built the Performance Analytics of Squirrly SEO. There's never been an SEO plugin to offer SERP data, social media data, optimization data, even though these are some of the most important things that you can analyze and act upon. I admit. Thinking differently set us on a weird path that ended up with us creating over 160 features for WordPress SEO. To understand this number, one could compare it to just 15 basic features present in Yoast, All In One SEO, Ultimate SEO and the others. Yes, there are over 160 features, and by the time we finish Steve I think there will be a bit more of them. |
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