You're probably not using this Secret Weapon: It's puzzling to me just how many companies and bloggers that understand the importance of SEO fail to acknowledge that personal branding is just as important.
Because SEO is not a one-time win.
There are many times when your posts might be ranking number 1 on Google, or TOP 10 on Google, yet nobody clicks YOUR links because they don't know you. Or they've really never heard of you. But hey: on the same page there may be some other bloggers / authors / experts which they know.
Guess what? They'll click on their links, not yours.
You can see things like this in Google Search Console where you have thousands of impressions for a keyword, yet you get zero clicks.
That means people are looking for information on that keyword. It's just that they decide to click someone else's site.
There's really a lot that goes into SEO.
Once you manage to bring traffic to your site using your SEO strategy, you need to keep up the good work, or else you risk losing your good rankings.
And this is where personal branding comes into play. You need it to fuel your ongoing strategy and keep ranking.
Good news is; personal branding really shines when the right SEO strategies are implemented.
So you're off to a really good start. (hoping that you already have SEO Star level in Squirrly)
The next step is to learn more about the advantages of using personal branding - and a few essential tips to open up your appetite.
And what better time than right now? You just need five minutes to read this and get started.
Personal Branding Tips For Beginners – Benefits of Having Online Authority
Keep Ranking,
Florin Muresan | 
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