It's all in the Audit. I know for a fact that those of you who read the SEO Audits from Squirrly and checked out the SEO Speed section, love the tool already.
In case you're wondering, about 25% of ALL people who clicked on the ShortPixel link in the audit created an account. That's huge. But it makes total sense, because this powered up version of ShortPixel really makes a difference.
Here's the Audit Section where you can find it:
When I first talked to Alex back in 2017 (in Spring), I was like: "what you say you're doing sounds really cool, but does this stuff really work?"
He said I'll be quite impressed. I gave it a try, because I knew most of the squirrly.co/blog images we used were pretty large and we didn't have time to waste on making 'em smaller. So we definitely needed something to do this on our behalf.
I mean: who has time to really download an image, make it smaller and then re-upload again. Sure, for ONE image, it's doable. But for thousands of images??? Really? Come on..
Okay, I tried it. We reduced the size of the images by 84%. With a single click. I was wowed. Then I took a moment to breathe. I looked at the images themselves and that's when I became mesmerized: the images almost kinda looked the same. "What sorcery is this?" I demanded.
"It's not sorcery, mate. Just basic algorithms." replied Alex.
I don't believe him to this very day. It must've been some weird magic. The images were almost identical. And just 16% of their initial size.
You should rest assured: I did test it on the rest of our sites, and while it wasn't always 84% (because on other sites we used better images), it always certainly reduced the size by at least 60% and kept an amazing graphics quality level.
So here you have it. Alex's invention (and his team's of course). Since you're a Squirrly user, you're getting it with much better limits so you can use it on your WordPress projects.
Enjoy. Start here.
Keep Ranking,
Florin Muresan
CEO of Squirrly | 
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