| | Welcome to the modern marketplace, where customers are in control and brands take a back seat.
This is especially applicable on social: 81% of customers say social media increases brand accountability.
In fact, social users will unfollow brands if they're overly promotional (46%), irrelevant (41%), quiet (18%) or unresponsive (15%).
Sprout believes brands that build real connections with their customers win.
To us, it's all about being real, open and empathetic.
If you get this right, you'll turn prospects into customers—and customers into advocates.
To get you started, we've outlined what it takes to Create Real Connection on Social.
Give it a read—then go knock your customers' socks off!
Enjoy, and talk soon.
Team Sprout | | | | | | | | |
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