How Does SEO Automation Help You Avoid Google Penalty?. In this video, right at this second, you can see me in the SEO Automation setting of Squirrly SEO. TLDR; if you have post types (tags, author pages, alternative pages, elementor library pages, etc.) that you DON'T want normal Human beings to find on search engines, then DO hide it from Google using our SEO Automation features. Yes, it can be done. Start the video at this second, pause it and look. You will see that I clicked on a certain post type, in that left menu. Then on the right I have the options: - Let Google Index It - Send Authority to It - Include in Sitemap For all the post types you don't want to be found on Google, switch all those 3 options to OFF! Do it now. Yes, go to WordPress and do this. Now, more about why I've written this email. You may have heard my podcast with Marv or seen the FAQ articles we've written based on the developer-oriented discussions. (just go read our blog and you'll see them, incl. the podcast) Since I've been featured on the podcast, I've talked to more agencies and developers working with WordPress clients, and none of them knew that such a sophisticated automation can be made, yet all of them wished to have a way of doing this. Apparently, Squirrly SEO is the only one offering it in such advanced detail. Why is it so important, though? - Google penalizes Thin Content pages. Google penalizes Duplicate Content. ... and there are a few more issues. Your post types like: tag pages and author pages from WordPress generate a lot of such issues. Those pages are completely worthless to people who search for things on a search engine. Google also hates them now, because in the past, they were used to fake and force the number of inner links available inside a website, which was and is a ranking factor. So this is a good counter-measure for those who abuse that ranking factor. The easiest way to avoid problems, is to do what I've told you above starting with the TLDR section. This should be done for everything that shouldn't be found on Google because it would generate bounce rate and would be horrible. Even attachment pages. While there are a few industries and website cases where attachment pages SHOULD be found on search engines, those are very rare, and probably not YOUR case. So go to all those post types that Squirrly found for your WordPress site, and start removing things from the index to avoid penalties. And as always, make sure you make a few index requests in Google Search Console, so that you make Google aware of the fixes you've made. Keep Ranking, Florin Muresan CEO of Squirrly |
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