10 февр. 2020 г.

Take the first step to start creating more effective ads

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Google Analytics
Better understand how your ads are performing
Congratulations on linking Google Analytics to Google Ads! You've taken an important step toward delivering more effective ads.
Now that your accounts are linked, you can start exploring new insights into your ad campaigns with Google Ads reports in Analytics. These reports are already set up for you to use.
Measure the effectiveness of your ad campaigns alongside your website metrics in Analytics and learn what happens after a customer clicks on your ad:
• View the Campaigns report to understand which ad campaigns are driving actions you care about on your site.
• Explore the Keywords report to see which search keywords have high bounce rates, and which ones lead to revenue.
• Check out the Search Queries report for the top search phrases that lead to your ad being displayed.
For tips on how to make the most of linking Analytics and Google Ads, download the playbook here.
See you online,
The Google Analytics Team
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