| Don't do Keyword Research from Scratch.
Find the 16 Formulas Here.
Keywords are at the core of SEO.
If you listen to people saying Google doesn't care about keywords (because of semantic reasons) you will lose. Forever and ever. Read complete details and studies here. You will see what semantic and context really mean.
If you want to create optimized content that will rank on Google and bring traffic to your site, keyword research is where you need to start.
The first phase of keyword research involves coming up with new keyword ideas.
This is often one of the most challenging parts of the process, as many people who are unfamiliar with keyword competition will go after very broad words to target in their content.
Like "travel", "service", or "marketing", for example.
Choosing such keywords is completely wrong, as they will often bring visitors that were looking for something completely different to what you are offering on the page.
Google has metrics and can pick up on such signals. It will flag your content as "irrelevant!" and "poor quality" and will throw your page down in rankings and pick other pages from the web to display in the TOP 10.
You need to match what people search for, with what you offer.
How do you do that? - Well, step 1 is to find out what people actually search for on search engines.
The Keyword Research Formulas will help you find search terms and keywords which are super easy to rank for. And will help you easily provide helpful text on your pages, so that you can match what people were looking for in the first place.
It's the easiest way to win at the SEO game.
Give it a good read. - it's extremely easy to follow these instructions. My 5 year old can do it. | 
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